Burberry x Hôtel Belles Rives: High Fashion and History on the French Riviera
This summer, a stunning fusion of haute couture and legendary hospitality unfolds on the sun-drenched coast of the French Riviera. Iconic British fashion house Burberry has transformed the historic Hôtel Belles Rives, giving it a new lease of life, painted in the hotel's signature blue and imbued with the spirit of its signature check.
Burberry didn't just arrive on the Riviera—it immersed itself in its atmosphere. Throughout the summer, the renowned brand took over the entire management of the beach club and elegant terraces of the Hôtel Belles Rives, creating a unique space where luxury meets Mediterranean serenity. The signature Burberry check, a symbol of British elegance, was radically reimagined: its traditional shades were replaced by the deep, rich blue that has become the hotel's signature color.
This exquisite blue pattern now dominates the hotel's interiors, creating a feeling of complete immersion in the Burberry aesthetic. From the private dock, where the brand's individual logos are displayed majestically, to the entrance doors of the beach club, every element speaks of the new partnership. Even the original 1920s elevator, a witness to a century of history, is draped in a reimagined tartan, offering guests a journey through time in a completely new guise.
The Hôtel Belles Rives is more than just a hotel; it's a living legend, a haven for many creative and literary geniuses of the early 20th century. Such colossuses as Ernest Hemingway and Gertrude Stein found inspiration within its walls. It was here, in 1934, that the great F. Scott Fitzgerald began work on his final, poignant novel, Tender Is the Night, weaving the atmosphere of this place into its pages.
Fitzgerald's novel serves as a remarkable, invisible thread linking the past to the present. It's no coincidence that the protagonist of Tender Is the Night wore a Burberry coat, making the hotel's current transformation more than just a collaboration. It's a homecoming of sorts, a profound resonance with history that lends the project a special charm. Burberry's fascination with the water and its maritime adventures dates back long before this partnership—almost a century. Thomas Burberry, the fashion house's visionary founder, always sought to capitalize on the fickle English weather. In the first half of the 20th century, the brand actively created specialized yachting clothing and elegant suits for those who preferred to spend time by the water, laying the foundation for its nautical aesthetic.
An unforgettable experience on the Mediterranean coast
This summer promises to be a truly unforgettable experience for guests of the Hôtel Belles Rives. Enjoy exclusive Burberry ice cream on the sun-drenched terrace, the perfect complement to your summer getaway. In the evening, The Fitzgerald bar invites you to immerse yourself in a magical atmosphere, admiring panoramic sunsets that paint the Mediterranean sky in incredible hues. And for those who enjoy active recreation, there's a unique opportunity to book water skiing sessions in the very bay where, according to numerous accounts, this exciting sport originated. This summer at the Hôtel Belles Rives is a symphony of luxury, history, and incredible experiences, created by Burberry.
